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ALOKA Reveals New Corporate Logo for the new Millennium
[2009.04.06]
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ALOKA Co., Ltd. today unveiled the new corporate logo. The new corporate logo is designed with the brand statement which has been set prior to the corporate logo in July 2008. The logo is round, wide body shaped and colored blue by keeping original outlook of former logo design essence however, it is expressing high quality, advanced, professional and intellectual brand image.  ALOKA¡Çs brand statement – ¡ÈIlluminate the Change¡É – see the unseen. ALOKA is in the three business domains: diagnostic imaging systems, laboratory testing systems and radiation measurement systems. ALOKA¡Çs product and services are providing the users solutions ¡Èto see the unseen¡É: Diagnostic ultrasound systems to ¡Èsee¡É inside the human body, laboratory testing systems to ¡Èsee¡É hidden conditions inside blood samples and radiation measurement equipment to detect and monitor the ¡Èunseen¡É radiation. In the context of a corporate entity, the word ¡Èchange¡É conveys the pioneer spirit of ALOKA, a company that has evolved, persevered and prospered since its inception. In the context of ALOKA¡Çs business, ¡Èchange¡É refers to something that poses a threat to human beings and/or society. ¡ÈIlluminate¡É embodies ALOKA¡Çs spirit of innovation that reveals change, thus enabling prediction, prognosis and prevention. By making the invisible visible, ALOKA plays an important role in creating a better world. ¡ÈIlluminate the change¡É supports the synergies that exist at ALOKA where the three strong business divisions, Image Diagnosis & Treatment, Sample Preparation Systems and Radiation Monitoring overlap. ALOKA developed its assets in these business domains by responding to needs, developing markets and building trust. The logo and new brand statement ¡ÈIlluminate the Change¡É expresses ALOKA's commitment to offer high-quality, value-added services and technologies that contribute to human healthcare and Society. |
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